It is so, because, above all, we can find out what sort of content is currently the most popular and generally enjoyed among miscellaneous client groups. The same concerns brand monitoring that is also quite helpful concerning assessment of the strategic position of a business. This can be also a very popular element for young entrepreneurs, who can due to it evaluate the competiveness of a market and decide for this one that is related to the lowest risk. That’s the reason why, as we can see from the points mentioned above, investing inter alia in social media monitoring is an interesting way to avoid situations in which our competitors have made something important considerably earlier than we did. Another popular benefit of this solution is that it gives us an opportunity to learn on the mistakes of other corporations on our market. It is so, because we can observe different phases of the implementation of miscellaneous strategies and, consequently, make our choices concerning marketing significantly better.