NIke shoes

Sneakers – the most popular footwear nowadays

One of the hottest trends among fashionists are sneakers – shoes which were preliminary designed for sports exercises but thereafter developed into street fashion must-haves. Sneakers are generally pretty distinctive and have original design.
Many companies offer a full variety of great footwear choice. Customers have an opportunity to choose from dozens of nice kicks out there. Nevertheless, some companies have been partaking in sneakers manufacturing since the very beginning. One these brand is Nike, and also New Balance. The first one is widely recognized as one of the most popular sports gear company that boosts both amateurs and dab hands in daily sports activities. Also, Nike is esteemed by streetwear addicts – starting from nylon jackets, tank tops, caps, and footgear. The history began in 1972 when Nike introduced the „Moon Shoe”, the opening channel of Nike footwear. It was made with certain philosophy: the shoe needs to be light, cozy and also durable. Nike shoes are mostly identified by the most popular Air Max model with innovative midsole air cushion technology. Cooperation with Air Mike – Jordan from Chicago Bulls brought Nike shoes popularity and sent it to the next level. Extravagant Air Max 1 running shoe with little, clear, air window inside the sole was also a game changer and earned huge amount of money for this American corporation. Autor .

Sport shoes
Autor: Bharat Rawail
Źródło: http://www.flickr.com

It’s a known fact that competition between brands is somehow wild. Companies spend million of dollars on marketing including advertisement deals with sports champions and celebrities. Sneakers nike sport have similar audience as New sneakers balance – generally young, creative people that care about fashion and ease. In the wake of companies war, a buyer has a chance to pick and choose from an enormous amount of sneakers from various companies. New Balance sneakers are one of the most desired kicks nowadays. This brand has been manufacturing footwear from the beginning of XXth century. The interesting fact is that the company’s name was made by its owner when he observed chickens balance supported by three-toed foot. Next interesting thing about this brand is that New Balance made Steve Jobes favorite shoes. When it comes to pricing New Balance introduced another intriguing strategy – pricing model founded on dividing the shoe number by 10. At the end we could calculate an almost exact retail price – for instance, NB610=61.0$.