The same, even to a significantly bigger extent is referred to enterprises, which invest in Internet monitoring. It comprises of some helpful software, due to which we are provided with a possibility to collect plenty important data that can be used to prepare reports required in order to make professional strategic decisions. Firstly, we can get to know how popular our website is. It means that we can not only have access to the data in terms of the number of customers that have visited our website, but also we can inter alia discover how many of them visited our website due to the fact that they have seen it in ads etc. Another alternative, which is these days also very often advised by diverse experts in terms of management is media monitoring . Due to this kind option we can get to know what is the image of our enterprise in diverse medias, such as for example newspapers, their websites etc. This can also play a pretty popular role in improving the sales of our enterprise, because the better image is created by PR specialists, the more our customers are convinced to the purchase of our goods.